Privacy

Respecting your privacy is a fundamental part of doing business ethically. As a visitor to, and as an e-commerce customer of www.GoLite.com, we value and protect your privacy. Here is our policy:

 

Information We Collect
For web statistics purposes and for use in improving the experience we deliver to you via our website, we automatically collect non-identifiable information including your IP address but not your email address when you visit any of our websites. This data is used purely for the purpose of website administration. We do not share information about you with other companies.

 

Email & Newsletters
We use the services of an e-publishing company in distributing and tracking the readership of our email newsletter. The company, bCentral.com (a Microsoft company), has a privacy policy every bit as strict as GoLite's, and will never pass on your details to any other company. For the electronic tracking methods, bCentral.com does use cookies as you explore links within the newsletter. These cookies are used for our internal reporting purposes only to enable us to determine what articles in our newsletter are of interest to our subscribers so that we can keep sending you interesting newsletters. The "click logs" which generate these reports are maintained in strictest confidence.

 

Online Purchases
If you purchase from us online, we collect information necessary for billing and shipping. If your email address is requested on any of the forms on our sites, it is used to provide you with an answer to a specific ordering question and to add your name to our newsletter list (If you decide you do not want to receive these newsletters, every email you get will have information about how you can unsubscribe). All transaction information we collect from you, whether contact, billing or credit card information is kept strictly private, and is not disclosed to any other company.

 

Cookies
A cookie is a file which a web site deposits on your hard drive to allow the operator of that website to track your progress through the site, and to retain your data as you purchase products, whenever you log on to the site. GoLite uses cookies to track your visits to, or purchases from, its websites. Most browsers allow you to "turn off" the placement of cookies. If this is a concern to you, the tech support people at your Internet Service Provider (ISP) will help you with this.

 

Information We Send to You
If you provide us with your mailing, postal address or your email address, these will all be treated confidentially. We maintain a mailing list and use this to send catalogs to you, unless you contact us and request that we remove you from our mailing list. If you subscribe to our newsletter, we'll send you a monthly email newsletter which will keep you updated on a broad variety of 'lite' topics. If you don't want to receive it any more you may unsubscribe from our email list.

 

How to Remove Your Name from Our Mailing or E-mail List:
1. Send an email to info@golite.com. If you want your name to be taken off the mailing or email newsletter list, please write your name and mailing address in the body of the text along with the words "Please Remove from Mailing List" in the subject line of the email. If you wish to be removed from the email list, either click on the unsubscribe button at the bottom of the newsletter, or reply to the newsletter and write the word "unsubscribe" in the subject line;
2. Write to us at GoLite’s world headquarters, attn: Customer Service, 6325 Gunpark Drive, Suite 102, Boulder CO 80301 USA and ask for your name to be removed from our mailing list; or
3. Call us at 1-888-546-5483 (5-GOLITE) and request your name be removed from either the email or mailing list. If you have any concerns about GoLite's privacy or security policies, please contact us at the email address, toll-free number or mailing address listed above.

E-Commerce Security

We encourage all our customers to visit one of our specialty retailers to buy GoLite gear. Visiting one of our official retail shops affords you the best opportunity to compare our products with other brands, to see and touch our products in person, and to work out things like fit and color choice. As an alternative, we offer online shopping.

 

Is It Safe to Order Online?
Simply put, YES. At GoLite, we understand your concerns over internet security. We've gone to great lengths to make online shopping not only straightforward, but also secure. And we offer a Secure Order Guarantee that gives you 100% protection for your credit card transactions at www.golite.com.

 

GoLite's Secure Order Guarantee
We guarantee that your credit card information will be safe when you place an order at www.golite.com. Our Secure Order Guarantee means that you will never have to pay any money related to unauthorized or fraudulent charges to your credit card account if those charges result from a transaction at www.golite.com. Bottom line: you're always protected when you shop our site.

 

Here's how the guarantee works: If you're ever a victim of credit card fraud, the Fair Credit Act specifies that your credit card company can hold you liable for no more than $50 in fraudulent charges to your account. With the Secure Order Guarantee, you'll be reimbursed for any amount up to $50 billed to you by your credit card company for unauthorized charges to your account, if those charges result from an order you've placed on our secure server. For this protection, you must promptly notify your credit card company in a timely manner of the loss or theft of your card, or of any fraudulent charges and follow the procedures for doing so as outlined in your credit card agreement. Your credit card is safe at golite.com -- guaranteed.

 

GoLite's E-Commerce Security
What makes it safe to order from GoLite.com? When you walk into a store, you know with whom you are dealing. You see the products, the branding, and the store assistant. You can be sure that if something should be wrong with your purchase, you’ll have recourse to the store manager or owner.

On the Internet, however, website visitors do not have the same way of knowing who owns the virtual store. To provide a reliable means for customers to know whom they’ll be paying, and to know that the personal information they send to the website cannot be intercepted by other Internet users, GoLite uses Thawte Corporation SSL (Secure Socket Layer) digital certificates.

SSL is a protocol developed by Netscape that enables a web browser and a web server to communicate securely; it allows the web browser to authenticate the identity of the web server. Thanks to an SSL-enabled web server and a Thawte SSL certificate, a customer connecting to GoLite's secure website is assured of three things:

 

  1. Authentication: The website really is owned by the company that installed the certificate.
  2. Message Privacy: Using a unique "session key," SSL encrypts all information exchanged between GoLite's web server and you, our customer, such as credit card numbers and other personal data. This ensures that personal information cannot be viewed if unauthorized parties intercept it.
  3. Message Integrity: The data cannot be tampered with over the Internet. You can assure yourself that the server you are sending information to and from is in fact the GoLite server by checking the certificate. In Internet Explorer and Netscape, double-click on the padlock or key icon at the bottom-right (bottom left for Netscape 4.x) of your browser toolbar. When a website is not using an SSL certificate, web users will see the "unlocked" icon or a broken key in the browser window. When SSL is enabled, the padlock icon will become "locked.", or the key icon will be unbroken.
If a secure SSL connection is established between the web browser and the web server, the "http" in the web address will normally change to "https," for example: "http://www.golite.com" becomes "https://www.golite.com." The SSL connected browser will also display the "locked" icon. An SSL certificate contains the following information:
  1. The domain for which the certificate was issued.
  2. The owner of the certificate: the person/entity who has the right to use the domain.
  3. The physical location of the owner.
  4. The validity dates of the certificate.

 

When you connect to a secure web server such as https://www.golite.com, that server authenticates itself to the web browser by presenting a digital certificate. This authentication is a complex process that involves the exchange of a "public key" and the use of a "session key" for encryption. The process is seamless to the user. The certificate serves as proof that an independent trusted third party, such as Thawte, has verified that the server belongs to the company to which it claims to belong. A valid certificate gives customers confidence that they are sending personal information securely, and to the right place.

 

How the Private/Public Key System of Encryption Works
When GoLite received its digital certificate from Thawte, a private key was installed on our secure server, to which nobody else has access. A public key is then extracted from the private key. The two keys are mathematically related, but are not identical. When you want to communicate securely with GoLite's website, your web browser accesses the public key on the server so that it can encrypt information locally on your hard drive before sending it to the GoLite server. This information can be decrypted only by the private key installed on GoLite's server, ensuring that any third party who intercepts the data will not be able to use them. Again, only the private key can be used to read the information sent encoded using the public key.

As always, if you are still not convinced that online transactions are safe, you can order by phone 1-888-546-5486 (5-GoLite).